Have you seen the If campaign?
If you live in the UK you likely have, as we are hosting the G8 Summit in June. The IF campaign has received a lot of press from the Guardian lately, and I’m slowly getting more and more into it.
As a agricultural political economist, what I really like about If is that it combines the issue of global hunger (1 billion hungry) with the issue of factory farming and animal welfare.
The photo above is from this Guardian piece today, “If Obama and Cameron listen, there will be enough food for everyone”, and the caption sums up a large portion of If well.
Small farms [such as this one in Kenya] account for 90% of agricultural production in Africa, but aid is not reaching them, and they struggle to get a fair price for their food.
Do me, the world, and yourself a favour and learn a little about the If campaign today. If has the potential to solve/contribute positively to multiple food-related issues (obesity, food-related illnesses, hunger, malnutrition, development, fair trade, animal health and welfare, GMOs, the North/South divide, global inequality, GDP, etc) all under one umbrella. There’s a short film if you don’t fancy reading multiple articles or if you’re in education (students LOVE youtube clips!)
This is the difference between talking about global issues and DOING SOMETHING - becoming aware of what can make a difference and spreading the word.



(map of Sahel region)